Discover How Filippo Berio Olive Oil Redesign Enhances Shopping Experience

Revitalizing Tradition: The New Look of Filippo Berio Olive Oils

In the bustling landscape of food products, a name that stands out is Filippo Berio, a brand that has gracefully weathered 158 years of culinary change. As it unveils a fresh and premium packaging redesign across its classic olive oil line, Filippo Berio is not just reinforcing its heritage; it's enhancing the overall shopping experience. This redesign emphasizes the brand’s commitment to quality while making its products more approachable to modern consumers.

A Fresh Take on a Timeless Product

With a clear strategy aimed at engaging a diverse audience, the new packaging features bolder styling and vibrant color cues for each flavor profile. The bold red for Robusto, soft blue for Delicato, and a rich green for the signature Extra Virgin Olive Oil provide shoppers a quick reference to their options. Marco De Feo, VP of Marketing at Filippo Berio USA Ltd., aims to connect with both longstanding loyalists and new, multicultural consumers. “We want to make the shopping journey clear and accessible,” he says, highlighting the brand’s focus on clarity in labeling and consumer education.

Strategies for Engaging Modern Consumers

To meet the evolving preferences of today's shoppers, the redesign was propelled by consumer feedback gathered from focus groups across the nation. Filippo Berio is keen on appealing to younger audiences and those new to olive oil. The emphasis on social media campaigns across platforms such as Instagram and TikTok signals an understanding of how to reach modern shoppers effectively. By merging traditional branding with contemporary aesthetics, the company aims to capture the attention of a diverse consumer base.

Preserving Heritage While Innovating

Despite these big changes, Filippo Berio remains rooted in its quality promise, a hallmark of the brand since its inception. The new look emphasizes this commitment while simultaneously refreshing the brand for contemporary tastes. An embossed olive and leaf pattern in gold draws from the historical significance of the product, reinforcing its premium quality without losing touch with its origins. “It’s about drawing on our roots while embracing a new direction,” De Feo explains.

Why Quality Always Matters

In an age where consumer choices expand daily, brands must prioritize quality to stand out. Filippo Berio doesn’t shy away from this truth; instead, it seeks to maintain its reputation as a foremost producer of premium olive oil. Through sustainable packaging choices, including 100% recyclable PET bottles, the brand not only shows its commitment to quality but also to the well-being of the planet. The new design symbolizes a forward-thinking ethos while inviting consumers to engage with the product on a personal level.

Empowering Consumers with Flavor Education

What does this redesign mean for the shopper? It’s an invitation to adventure in culinary experiences using olive oil. Each bottle’s revamped label is educational, guiding users through cooking applications and flavor profiles, which is particularly valuable for less experienced cooks. “We are not just selling olive oil; we are empowering consumers with the knowledge to elevate their cooking,” added De Feo.

The Future of Filippo Berio

As Filippo Berio rolls out this updated look across the U.S., it is poised to not only continue thriving as a household name but also to redefine what premium olive oil can offer. The new packaging is more than just aesthetics—it represents a commitment to quality, education, and inclusivity within the consumer base.

In a marketplace bursting with options, the new Filippo Berio branding stands as a testament to what can be achieved when history and innovation dance harmoniously together. With this redesign, consumers can feel not only confident in their purchasing decisions but also excited about incorporating olive oil into their culinary repertoire.

If you're inspired by this new perspective on an age-old staple, consider trying Filippo Berio’s products in your next meal and discover the flavorful enhancements they can bring. Explore the brand’s full range and elevate your cooking journey.