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Meet Mauricio Quezada: The New Visionary Leader of Jiffy Lube

Update A Strategic Shift: Mauricio Quezada as President and CEO On November 20, 2025, Jiffy Lube International announced the appointment of Mauricio Quezada as its new president and CEO. With over two decades of experience in the automotive industry, Quezada is taking the helm during a critical period for the service provider, famous for its fast oil change and automotive care services. Quezada's Experience and Vision Before his new role, Quezada served as the Vice President and General Manager for U.S. Direct Lubricants at The Pennzoil Quaker State Company, a branch of Shell USA. His extensive background includes significant leadership roles across Shell's businesses, and notably, he has previously held a position with Jiffy Lube from 2015 to 2018 as Director of Operations. This familiarity with the company is a crucial asset as he aims to leverage operational expertise to drive growth within the franchise network, which consists of over 2,000 independently owned service centers across North America. “This is a dream job because Jiffy Lube is well positioned to further its leadership position as the leader and pioneer of the vehicle service business,” Quezada expressed. He outlined his focus on innovation and improving customer experience while also expanding the network, aiming to reach underserved markets. A Homecoming with a Unique Perspective Quezada's appointment is not simply a return to a previous employer but a strategic move aimed at reinvigorating Jiffy Lube's services and expanding its market presence. Having started as a Subway franchisee, he carries a nuanced understanding of the franchise business model that could prove critical in maintaining strong relationships with Jiffy Lube’s franchisees. “My focus is continuing to innovate, to provide the best, most consistent experience for our millions of customers,” he added. The Changing Landscape of Automotive Services In an industry characterized by rapid technological advancements and changing consumer behaviors, Jiffy Lube's recent growth trajectory exemplifies the resilience of the automotive service market. As the Houston economy continues to evolve, residents are increasingly reliant on reliable auto maintenance services. Furthermore, Jiffy Lube has pioneered the fast oil change industry since established in 1979, consistently adapting to new consumer trends. The launch of their Jiffy Lube Multicare service model reflects a proactive approach to meet comprehensive vehicle maintenance needs beyond just oil changes, including brakes, batteries, and tires. Impact on the Houston Business Climate As a significant player in the Houston market, Quezada's leadership could influence not only Jiffy Lube’s success but also contribute to the wider Houston business ecosystem, which features a diverse range of industries including energy, healthcare, and technology sectors. With strong ties to the local community, Jiffy Lube's ongoing commitment to growth and service excellence is poised to create job opportunities and stimulate economic development within the Houston area. Additionally, as business networking events and entrepreneurial activities flourish in Houston, companies like Jiffy Lube play a vital role in inspiring new ventures and franchise opportunities. Conclusion: Embracing Growth and Innovation In a time where the automotive service industry faces diverse challenges and opportunities, Mauricio Quezada’s leadership at Jiffy Lube is expected to navigate these waters effectively. His strategic vision highlights a commitment to innovation and customer satisfaction, essential pillars for advancing Jiffy Lube’s operations and franchise relations. With his proven track record and commitment to operational excellence, Quezada presents a significant asset for Jiffy Lube as it continues to evolve and adapt within the dynamic market.