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New Houston Firm Set to Transform Retail Landscape Nationwide
A major shake-up in Houston’s commercial real estate scene has taken place with the emergence of Rebel Retail Advisors, a company founded by Lacee Jacobs, a former top broker at Midway. This company, which launched recently, has ambitions that extend beyond the local market, aiming to make a national impact in the retail real estate sector.
Filling the Gap in Mixed-Use Developments
Rebel Retail Advisors is dedicated to guiding clients through pre-development, leasing, and the broader development of shopping, dining, and mixed-use spaces across the country. Jacobs emphasized the need for this focus, stating that there is a gap in advising on mixed-use developments that marry retail with community needs. “We want to help create special places that serve the public in fun and exciting ways,” she explained, highlighting the commitment the firm has towards enriching community identities through retail spaces.
Empowered by Team Diversity
The new firm is distinguished not only by its innovative approach to retail leasing but also by its emphasis on women empowerment within the business. Of the five initial employees at Rebel Retail Advisors, four are former Midway brokers, all women. Jacobs aims to expand this female-led workforce mindful of the unique perspectives women bring to retail development.
Meeting the Need for Local Expertise
Jacobs identified a growing demand from tenants who are seeking opportunities in new markets but often lack local connections. By combining her firm’s expertise with local brokers, Jacobs envisions creating a robust network that can simplify the process of establishing strong retail footprints in emerging markets. This hands-on collaborative approach could revolutionize how retail spaces are conceptualized and realized in underserved locales.
Strategic Focus on Emerging Markets
Currently operating out of a coworking space in Lovett Commercial's Post Houston development, Rebel Retail Advisors is already in talks with ground-up developers in Florida, signaling the firm’s willingness to venture beyond Texas. Jacobs noted that while there is ample opportunity within Houston’s vibrant market, the firm is also eyeing the broader Sunbelt region for expansion, reconnecting local brokers with opportunities in their communities.
Understanding the Market's Evolving Needs
Jacobs articulates a vision that goes beyond traditional retail spaces, acknowledging the shifting preferences of consumers towards experiential and engaging environments. “There’s still the commodity retail, the big box stores, but we are primarily focused on creating unique spaces that resonate with the community,” she added. This approach counters the sometimes-overlooked aspect of tailored retail strategy, which is crucial for the success of any mixed-use development.
Collaboration with Established Players
Interestingly, Rebel Retail Advisors is not severing ties with past collaborations. They will continue working with Midway, assisting in leasing for high-profile developments like CityCentre and East River. This partnership showcases the firm’s commitment to leveraging established reputations while bringing fresh insights into the mix.
Looking Towards the Future
As Rebel Retail Advisors sets its sights on both local and national markets, it presents a unique opportunity for collaboration across the commercial real estate landscape. Jacobs’ vision, driven by community engagement and adaptive strategies, signifies a promising shift for Houston’s real estate sector. With a focus on bringing innovative solutions to mixed-use developments, the firm aims to make significant contributions to the evolving needs of urban centers.
Join the Movement in Transforming Houston’s Business Landscape
As Houston continues to grow as a hub of commerce and innovation, businesses should stay abreast of trends like the emergence of firms such as Rebel Retail Advisors. If you’re interested in learning more about new trends redefining Houston's retail and commercial landscape, follow local business news and engage with community events. Collaborate with like-minded individuals and consider how you can contribute to Houston’s vibrant economy.
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