
New Beginnings: Rebel Retail Advisors Takes Flight in Houston
In a remarkable shift within Houston's bustling retail real estate landscape, Lacee Jacobs, a former top broker at Midway, has launched Rebel Retail Advisors. This new firm aims not only to shape local markets but to expand its reach nationwide.
Filling the Retail Gap with a Fresh Perspective
Jacobs has identified a significant gap in the retail real estate sector, particularly regarding mixed-use developments, which combine shopping, dining, and public spaces to create vibrant community hubs. “Our focus will be on working with owners who are creating special places that serve the public in fun and exciting ways,” Jacobs stated, emphasizing the firm’s mission to curate unique shopping experiences by bridging the gap between property owners and innovative tenants.
Empowering a Diverse Team
Rebel Retail Advisors operates with a notably diverse team of five, predominantly comprising women, a statistic that stands out in the commercial real estate industry. Jacobs plans to expand her team further, signaling a commitment to inclusivity while tackling the challenges of engaging smaller markets.
Why Mixed-Use Developments Matter
Mixed-use developments are vital for fostering community engagement, and Rebel Retail Advisors is positioned to capitalize on this trend. These developments not only cater to big box retailers but also focus on local businesses that create memorable experiences. Jacobs stated, “There’s still the commodity retail, but we want to emphasize the unique offerings that differentiate markets.” This drive toward special places resonates well with consumer preferences shifting towards experience-based shopping.
Partnerships: A Foundation for Success
Rebel Retail Advisors’ strategy involves forging strong partnerships with existing local brokers, allowing them to establish relationships that smaller markets might lack. Jacobs notes, “It can be hard for brokers in smaller markets to establish relationships with tenants because they don’t have the opportunity to do multiple deals with them.” By collaborating, they aim to enhance local knowledge and connect tenants with unique retail opportunities.
Texas Roots with National Aspirations
While Jacobs expresses the desire to expand nationally, Texas remains a core market. Rebel Retail Advisors is already in talks with several developers in Florida, reflecting a forward-thinking approach to growth. The firm is expected to handle numerous high-profile projects like leasing for CityCentre and East River developments in Houston, defining its presence both locally and beyond.
A Bright Future Ahead
The entrepreneurial spirit embodied by Lacee Jacobs and her team at Rebel Retail Advisors symbolizes a new chapter in the retail real estate landscape of Houston and beyond. With a dedicated focus on mixed-use developments and an innovative approach to partnerships, this firm is set to redefine what it means to do business in the competitive landscape of commercial real estate.
For Houston residents and businesses alike, the growth of Rebel Retail Advisors signals exciting new opportunities in the coming years. The firm not only prioritizes local engagement but is also a key player in the evolving narrative of retail development across the nation.
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